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Phi Bao
Strategic Planner at J&T Express Vietnam
Summary
Integrated brand marketer with over 4 years of experience working in marketing.
Ability to analyze problems and provide solutions, project management and optimization through each stage.
Experience
J&T Express Vietnam
Strategic Planner
July 2020 - Jan 2022
Ho Chi Minh City, Vietnam
- Support Marketing Director in strategic planning and execution of marketing
strategies to build brand and meet business goals.
- Independently handle project & deliver good strategic approach from A to Z (research, strategy development, outcome delivery) while overseeing & managing other projects.
- Understanding consumers and markets to discuss, plan and implement for
Digital Marketing, promote brand development.
- Responsible for budget analysis and management.
- Cooperate with different departments to implement new product launch
projects, CSR.
- Develop relationships with partner partners: TikTok Vietnam, KOLs, Agencies,
Production House, Director,...
PARCO
Marketing Team Leader
December 2018 - June 2020
Ho Chi Minh City, Vietnam
- Make a communication plan to launch new products in Vietnam.
- Positioning USP and target audience of PARCO to find out competitive
advantages and key selling points in the cosmetics industry in Vietnam.
- Focus on developing marketing strategies and campaigns - including: digital
advertising, PR, KOLs and Influencers are all well executed.
- Create content on social networks to ensure brand interaction with users,
support sales.
DR.CINK Vietnam
Marketing Team Leader
June 2018 - June 2020
Ho Chi Minh City, Vietnam
- Based on products of Dr.Cink Taiwan and target audience of Dr.Cink to find
competitive advantages and key selling points in the cosmetics industry in
Vietnam.
- Focus on developing marketing strategies and campaigns - including: digital
ads, PR, KOLs and Influencers all well executed.
- Create content on social networks to ensure brand interaction with users,
support sales.
FPT Shop (Fptshop.com.vn)
Assistant Director of Training
March 2018 - May 2018
Ho Chi Minh City, Vietnam
Support the Director of Training to organize and manage Management
Training courses.
Education
Business Administration
August 2021 - Novemver 2021
Ho Chi Minh City, Vietnam
Ton Duc Thang University
Control Engineering and Automation
2014 - 2018
Ho Chi Minh City, Vietnam
Licenses & certifications
Brandcamp.Asia
Brand Marketing Finance
Issued Nov 2021 - No Expiration Date
Brandcamp.Asia
Pricing Strategy
Issued Nov 2021 - No Expiration Date
Brandcamp.Asia
Creative Evaluation - A2B
Issued Sep 2021 - No Expiration Date
Brandcamp.Asia
Design Thinking in Business
Issued Sep 2021 - No Expiration Date
Brandcamp.Asia
Strategic Communication Planning
Issued Sep 2021 - No Expiration Date
EQVN - Technology & Communication
Digital Marketing Specialist
Issued Jul 2019 - No Expiration Date
Credential ID 01/DM-SEO110/2019/EQ-CE
Microsoft
Microsoft Certified Application Specialist: Using Microsoft Office Excel 2010
Issued Jan 2016 - No Expiration Date
Credential ID wasuz-HabU
Microsoft
Microsoft Certified Application Specialist: Using Microsoft Office Word 2010
Issued Jan 2016 - No Expiration Date
Credential ID wMvYH-FMnr
Skills & endorsements
Publication
Finance Publishing House (FPH)
Scientific Conferences | ESR MARKETING - 2021
ISBN: 978-604-79-2799-9
July 2021
Page 217 - 226
Abstract: Over 1 year of outbreak, pandemic the COVID-19 pandemic has changed markedly changed the behavior, attitudes, and experiences of travelers. Mobile applications, social networks, and e-commerce platforms have are become spaces where users can conveniently find the value and trust of towards products and services amid the pandemic. This fact has pushed the As a result, the trend of travel influencer affiliate marketing has been pushed into vogue. Based on data from the Influencer Discovery platform, the author has made compiled statistics and classified groups of travel influencers in the Vietnamese market based on the their numbers of followers.
From there, the author makes made recommendations to thethe group of tour operator group, statings that they need to focus on 2 two segments, which are of millennial users and women living in rural areas, to improve the effectiveness of their marketing communication strategies in social status the “New Normal” status quo.
Keywords: affiliate marketing, travel influencer, Vietnam market, new normal.
Honors & Awards
J&T Express Vietnam
Sep 2020
On the occasion of the Mid-Autumn Festival 2020, J&T Express Vietnam organized a Presentation Contest for all staff working at J&T Express headquarters.
Our team performed a skit entitled, “Mid-Autumn Festival in your memory” Led by me. Our team for taking 1st place overall, out of the total of 10 teams participating in the Presentation Contest 2020!
Second Prize of the Speaking Contest
J&T Express Vietnam
Aug 2020
J&T Express Vietnam organized a Speaking Contest for all staff working at J&T Express headquarters.
Our team performed a skit entitled, “Gender Equality and How to Have a Happy Life” Led by me. Our team for taking 2nd place overall, out of the total of 10 teams participating in the Speaking Contest 2020!
Third Prize of the Soft Skills Competition – The Key to the Future
Faculty of Social Sciences and Humanities cooperates with SDTC - Social Development Training Center of Ton Duc Thang University
Nov 2016
Faculty of Social Sciences and Humanities cooperates with SDTC - Social Development Training Center of Ton Duc Thang University organized the Soft Skills Competition – The Key to the Future for all students studying at the university.
Our team performed a skit entitled, “Improving the Lives and Rights of LGBTQ People in Vietnam” Led by me. Our team overcame 200 contestants and won 3rd place overall.
The jury members include:
- Deputy Director of Hiep Phuoc Industrial Park
- Marketing Director of Unilever Group
- Director of Cifleet Group
- Master of Psychology from Central College of Ho Chi Minh City and teachers in the faculty.
Project
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